How Fernly works
From discovery to delivery in four steps. Find businesses that need you, then close and serve them all from one platform.
Scout
Discover digitally underserved businesses
- Search any city, region, or postcode
- Filter by industry keyword (plumbers, landscapers, etc.)
- Set minimum rating and lead target count
- Visualize results on an interactive map
Search by location and industry keyword. Fernly scans Google Places for businesses without a proper website. Credits are only consumed for verified leads delivered, so searches are always unlimited.
Qualify
Filter and score your best prospects
- "Needs website" signal detection
- Rating and review count analysis
- Location-based opportunity scoring
- Claim leads to your personal pipeline
Not all businesses without websites are equal. Fernly helps you identify the highest-opportunity leads based on reviews, ratings, location density, and digital presence signals.
Outreach
Send targeted emails from your dashboard
- Email templates with merge fields
- Built-in send from dashboard
- Follow-up scheduling & reminders
Craft personalized cold emails using saved templates. Send directly from Fernly with your own email address.
Close & Deliver
White-label portals and Stripe invoicing
- Branded client portal per project
- Milestone tracker (Onboarding → Launch)
- Project resource links (Figma, Drive, docs)
- Invoice payment link for clients
Once a lead converts, create a branded client portal. Share project resources, track milestones, collect client notes, and send an invoice payment link — all under your agency branding.
Frequently asked questions
How does Fernly find businesses without websites?
Fernly searches Google Places for businesses in your target area and filters for those missing a website or with only a basic Google listing. We check for active domains, mobile-friendliness, and other digital presence signals.
What industries work best?
Any local service business: plumbers, electricians, landscapers, cleaners, salons, restaurants, tradespeople. If they serve a local area and could benefit from a website, they're a great prospect.
Do I need technical skills to use Fernly?
Not at all. Fernly is designed for freelance web designers and agencies. The interface is point-and-click: search, claim, email, and deliver. No coding required.
How is Fernly different from buying lead lists?
Lead lists are stale and generic. Fernly discovers leads in real-time from live data sources, filters for businesses that actually need your service, and gives you CRM and outreach tools to close them.
Can I try Fernly before committing?
Yes. Start with the Starter plan at £19/mo (no contracts, cancel anytime). You get 100 lead credits to validate the workflow before scaling up.
Start your first discovery.
Find businesses that need your services in under 60 seconds.