A business owner who paid £2,000 for a website five years ago does not want to pay another £3,000 just because their site looks "dated." To sell a redesign, you must position the outdated website as a liability that is actively costing them revenue.

1. Finding the right targets

The best targets for a redesign are businesses that meet three criteria:

1. They have a high volume of positive Google My Business reviews (indicating they are highly active and successful).
2. Their website lacks an SSL certificate (HTTP instead of HTTPS).
3. Their website is visibly broken on mobile devices.

2. The Video Audit Pitch

Instead of sending a generic email saying "I can make your site prettier,". You talk entirely about their customer's experience.

The script structure:

• Hook: "Hi [Name], you have incredible reviews on Google. Clients clearly love your service."
• Problem: "However, I tried to view your site on my phone, and the 'Request Quote' button is hidden behind the banner. You are likely losing 30-40% of mobile traffic because of this friction."
• Solution: "I mocked up a cleaner layout that puts the quote form front and center. Can I send it over?"

3. Organizing the Follow-Up

Business owners are busy. They will read your email and forget to reply. You need a structured follow-up system.

• Day 1: Initial email.
• Day 4: Quick bump ("Just making sure this didn't get buried.")
• Day 10: Value add ("By the way, I also noticed your site is missing a Facebook pixel, meaning you can't retarget traffic. Happy to explain how to fix this on a quick call.")

4. Using Fernly for Redesigns

Fernly makes finding redesign candidates effortless. Run a standard Scout search for a lucrative industry, then use the Website Quality filter to highlight businesses with a "Poor" or "Average" web presence. These are your prime targets for the video audit methodology.

Once identified, claim the lead into your pipeline, and use the built-in email tools to send your automated Day 1, Day 4, and Day 10 sequences.