Cold Email Templates for Web Designers
Stop sending 5-paragraph essays to business owners. Use these short, punchy templates to get a "Yes" to a 5-minute phone call.
Template 1: The "No Website" Approach
Use this template when you find a business on Fernly that is missing a website URL on their Google Places listing.
Subject: Quick question about [Business Name]
Hi [First Name],
I saw your Google listing for [Business Name] and noticed you don't have a website attached to it.
Are you currently taking on new [Industry] jobs in the area?
If so, I'd love to build you a simple, 3-page site to capture the local traffic currently slipping past your listing.
Open to a quick 5-minute chat next week to see if it makes sense?
Cheers,
[Your Name]
Template 2: The Redesign Audit
Use this when a business has a site that is broken on mobile, or looks like it was built in 2004.
Subject: Mobile traffic for [Business Name]
Hi [First Name],
I was looking for [Industry] services in [City] and found your site.
I noticed the "Request Quote" form is broken when viewed on a phone. Given that 60% of local traffic comes from mobile, you're likely losing potential clients daily.
I run a local digital studio and I went ahead and mocked up a cleaner layout that fixes this issue.
Can I send a short 2-minute video showing what I mean? No strings attached.
Best,
[Your Name]
Tip: Inside Fernly, you can save both of these templates to your account and trigger them with a single click right from your Kanban board.
Send these templates automatically.
Fernly comes with built-in outreach. Find the businesses, click their email, and send a preset template in under 5 seconds.