The 3-Part Follow-Up Sequence
80% of sales require 5 follow-up calls after the meeting. 44% of salespeople give up after one follow-up. Use this sequence to stay top-of-mind without being annoying.
Email 1: The Initial Pitch (Day 1)
This is your primary offer (e.g., offering a free website audit, or asking if they are taking on new jobs). For examples of Email 1, see our Cold Email Templates.
Email 2: The Bump (Day 3-4)
Keep this extremely brief. You are just bumping the previous email to the top of their inbox. Reply to the exact same email chain.
Hi [First Name],
Just floating this to the top of your inbox in case it got buried.
Any thoughts on [the outcome you proposed, e.g., capturing that local mobile traffic]?
Thanks,
[Your Name]
Email 3: The Value Add (Day 10)
Do not send another "Just checking in" email. It offers zero value. Instead, provide a quick tip or insight related to their business.
Hi [First Name],
I know you're busy running [Business Name], so I'll keep this quick.
While looking at your current setup, I also noticed you haven't claimed your Google Business Profile. This means anyone can suggest edits to your opening hours, and you can't reply to customer reviews.
It takes 5 minutes to fix. Happy to walk you through it on a quick call alongside the website ideas.
What does next Tuesday look like for you?
Best,
[Your Name]
Stop losing track of follow-ups.
Fernly's built-in Kanban board makes it impossible to forget a follow-up. Drag a lead to the "Follow Up" column to stay organized.